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Irresistible Offer
Your solution to a problem
5-15 words explaining in clearly and effectively
5-15 Word Header Defining the offer
One or two sentences describing the offer in more depth.
doesn't need to be fancy. Better if it feels authentic.
-talk about the problem your audience faces
- Introduce the solution that your offering
- End with crystal clear promise of transformation.
3 min approx
7 core elements of and irresistible offer
1. Outcome
2. Price
3. Time required
4. Effort required
5. Perceived likelihood of success
6. Associated Risk
7. Reason for urgency
Copy & or Video that Converts
1. Call out hook
2. Credibility & Relatability
3. Origin of Solution
4. Impact on you
5. Impact on others (social proof)
6. Big Hairy objection (ex. this landing pages looks like shit, so why are you still reading it?)
7. What you'll get
Social Proof
Reviews from real customers that enjoy your solution.
Your story
Make an emotional connection with the audience. Share why you created the product, what problem it solves, and how it's already changing peoples lives. Frame your story in a way that mirrors your audiences struggles and desires.
More social proof
Subheading
Use a different type of social proof that the first section.
Label
The Offer
Here is where you can include payment plans. bundles, or just one simple option to take people to checkout.
Heading
Feature text
Heading
Feature text
Heading
Feature text
Guarantee
If not sold push them over the edge
take the risk out of the purchase.
More social proof
Yes even more
Don't underestimate the power of social proof.
First category
Accordion content.
Accordion content.
Second category
Accordion content.
Accordion content.